Venmo Small Business Grant Program

 It was a really powerful way to build a narrative not only around this program, but around humans who were doing great things in their communities through their small businesses, and giving them a platform to tell their stories in a bigger way.

I’m also proud of the tangible results that it drove - we saw a record number of single day signups for Venmo business profiles and surpassed the number of applications from the previous year. 

It also set a precedent for how we promoted the program each year – and gave us a library of photos and stories for evergreen content.